In 2021 the French Competition Authority fined Google for anti-competitive behavior in the ad tech sector. Here’s a recap of what Google committed to and what’s been implemented to date.
Get your fair share on your terms.
Optimize the value of every
impression and user.
Optimize your advertising
Get your fair share.
The most effective full stack platform
to ensure value path optimization for all
With more than 19 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression.
AI Powered Video Marketplace
DynAdmic by Smart uses proprietary cookieless semantic audio-recognition technology to place ads according to users’ real-time interests.
Advertisers and agencies reach their KPIs with higher relevancy, audience precision, and reach.
Learn more about how we deliver results.
Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the constraints of the walled gardens.
Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues. The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools. With a focus on native, display and video, the platform empowers its customers to reach, engage and grow brands’ audiences.
1,000+ Forward Thinking Publishers Are Taking Control with Smart
Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Managing Director, Régie E-Commerce
Smart's 3 Key Differentiators
Our shared-interest business approach enables publishers and brands to deliver and reach more valuable audiences.
Transparency and Integrity
Neutral Independent Platform
Value Path Optimization
In addition to thought leadership and practical articles, we deliver opinions and insights on this dynamic industry.
As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.