Smart RTB+ Mobile Ranked #1 Worldwide Programmatic Seller in Pixalate Global Seller Trust Index™
The company was ranked first in the Mobile Seller Rankings in Programmatic Advertising at end of Q1
PARIS, May 18, 2016 – Smart, leading independent full stack ad tech platform, announced today that Pixalate’s Mobile Seller Trust Index™, the industry’s first independent quality rating for programmatic advertising, ranked its Smart RTB+ exchange first in March 2016.
Pixalate’s Mobile Seller Trust Index is an independent monthly report based upon their proprietary technology that analyzes more than 100 billion monthly impressions. Global quality ratings are based upon an analysis of network score, reach score, masking score, invalid traffic types (GIVT, SIVT), ad viewability scores and malware, in compliance with recognized industry standards.
Smart RTB+ gathers thousands of mobile apps, including those of the most premium publishers in the world (Genesis Media, Deezer ,Le Monde, L’Equipe…). The exchange received a final score of 90(A), the highest of the ranking, proof the network is of high quality.
“We are proud that Smart RTB+ quality is recognized by Pixalate. It rewards our continuous efforts and commitment to build a reliable and attractive exchange that enables buyers and sellers to trade with confidence in a secure and quality environment,” said Cyrille Geffray, Smart CEO.
“Pixalate’s Seller Trust Index helps advertisers and investors select the most trusted ad tech platforms and exchanges by offering an objective security assessment of inventory quality, ad performance and reach,” said Jalal Nasir, Pixalate CEO. “We support the industry’s continued focus on ensuring the integrity and safety of programmatic advertising, and congratulate Smart RTB+ exchange on achieving top ranking across our mobile index in March.”
Smart is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 9 countries and 150 passionate employees, Smart empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.
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