Quality | Smart


Quality is of the utmost importance to our industry. At Smart, Quality is a core topic. Our goal is to be the best-quality ad exchange, enabling programmatic buyers to purchase with confidence.

  • “We highly appreciate the ads.txt initiative since it prevents the unauthorized reselling of inventory in the programmatic market. We are currently rolling out ads.txt on our websites. It is very easy to implement: we simply deploy the ads.txt file in the root directory of the web server.”

    + Markus Lauscher, Styria

  • “Ads.txt is the first opportunity to work for a better programmatic market. Today we’re still very confused because of a lack of transparency. Ads.txt will allow us to have cleaner inventory and safer investments from advertisers.”

    + Tommaso Rossi, Managing Director, Madvertise Italy

  • “Smart AdServer remains committed to combating fraud and ensuring the highest Quality marketplace for buyers and sellers. If our industry fails to improve the ad-tech ecosystem, we risk eroding the trust of buyers, which hurts everyone.”

    + Gorka Zarauz, Chief Quality Officer, Smart

100% support for ads.txt,

A key initiative for the digital ad market.



The IAB Tech Lab created ads.txt to improve transparency in the digital ad ecosystem. This new standard enables publishers to indicate to buyers who is authorized to sell their inventory. It’s an opportunity for premium publishers to secure their traffic and avoid domain spoofing. Massive adoption will benefit the whole ecosystem!

+ Go to the ads.txt generator

+ Learn how to implement ads.txt in 3 minutes

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