A transaction designed to automate the direct sales RFP process, including reserving inventory, through a publisher’s ad server’s API.
The IAB OpenDirect specification, which standardized APIs and accelerated their development, allowed publishers to package and market their inventory at guaranteed volumes. Within a buying platform, marketers have direct access to a publisher’s packaged inventory. With Automated Guaranteed, they have the ability to search and filter offers, check availability, send booking requests, traffic campaigns and access reports all from a single interface. Publishers can accept or refuse booking requests, validate creative files and even propose a discounted price.
This buying method allows publishers to keep control of their inventory while leveraging more modern sales processes. Automated Guaranteed is impossible without an ad server.