Smart becomes Numbate’s full-stack solution
Numbate, France’s market leader in innovative mobile advertising solutions, has selected Smart full-stack solution to support its continued growth in direct sales while taking Numbate Marketplace, its programmatic offering, to the next level.
To achieve this goal, Smart will become Numbate’s full stack platform via a combination of its ad server and its integrated SSP, Smart RTB+, enabling Numbate’s staff in both Paris and London to manage their campaigns across all sales channels.
“After the launch of Numbate Marketplace over a year ago, we chose to work with a technology partner that specialises in mobile platforms and rich media formats. Moreover, Numbate’s core business as a premium network that works with hundreds of publishers requires a powerful yet flexible ad serving technology. Smart already had proven, acknowledged experience in situations similar to ours, and had already successfully overcome every challenge to date. Their expertise and accessibility, with all developers and decision makers being based in Paris, was a big help in ensuring the success of the migration project, which has now reached a successful conclusion,” commented Jules Minvielle, CEO of Mozoo, the group which includes Numbate.
Programmatic advertising currently represents 15% of Numbate’s turnover, which the company aims to increase to 30% by the end of the year. Meanwhile it is experiencing exponential growth in the UK, a market that already accounts for nearly 60% of the company’s revenue.
“Our teams spent long weeks working hand in hand with Jules’s staff in order to create the ideal workflow for Numbate, reflecting both direct and programmatic sales. This partnership with Numbate, which is a leader in the market for mobile advertising and innovative formats as well as a major player in the world of French tech, just like Smart, is therefore a strategic one for the company,” confirmed Cyrille Geffray, CEO of Smart. He added: “Our synergies will enable us to grow our international presence and to unite the French mobile market around a common solution, just as we did at this year’s Mobile World Congress in Barcelona.”
Smart gives control back to publishers by offering a full-stack platform for real-time bidding and direct sale management. The Smart technology allows them to maximize their revenues, by integrating inventory forecasts, on desktop computers, mobile and video, without needed to invest in third-party technology. Founded in 2001, Smart has over 140 collaborators in ten countries. The company is positioned as the preferred partner of premium media stakeholders that want to assert their strategic autonomy, such as Genesis Media, Axel Springer, Clarin, Telcel, SFR, Aufeminin, Le Monde, Amaury Médias, Webedia, HiMedia.
Numbate’s DNA lies in creating new and innovative mobile advertising formats that facilitate a safe and seamless user experience. Numbate has built a premium network of more than 300 publishers and has its own creative studio to design the most innovative mobile advertising formats. Highly engaging and non-intrusive formats placed Numbate as a leader in the mobile advertising market.
Mozoo is a mobile advertising specialist. Founded in Paris in 2010, Mozoo gather together 100 mobile experts in Paris, London, San Francisco and Hong Kong and contains two business entities: Surikate – the mobile performance specialist, and Numbate – the mobile branding specialist delivering innovative formats on a premium network of publishers. Since its creation, the company managed to revolutionise the mobile advertising market and evolved in a dynamic and fast-growing environment. Part of the top French Start-ups, Mozoo is now represented all over the world with offices in Paris, London, San Francisco and Hong-Kong.
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