Privacy Policy | SmartAdServer

Our privacy policy.

The data we collect

Smart AdServer is a remote adserving system. Sites and Advertisers are using the system to manage the delivery of their online advertising campaigns. They can collect anonymous statistical data on their visitors to follow the delivery of their campaign and to increase their performance. We may also collect information including your IP address, your ISP, the browser you used to visit a site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes or showing certain ads depending on your browser configuration.

Online measurements are compiled and anonymous. They essentially relate to Internet advertising campaign exposure: the number of impression of a banner, the number of clicks or the number of visitors having seen the campaign. Some statistics may relate to the performance of the campaign (‘return of investment’). In addition to that, Smart AdServer may use cookies to provide advanced statistical data.


Cookies and Web Beacons

Like most digital marketing solutions, Smart AdServer uses “cookies” and other technologies to enhance users’ experiences on the web, to deliver more relevant ads, and for ad delivery and reporting. We cannot use these technologies to personally identify you, and these technologies do not damage your system or files. Smart AdServer uses these technologies to help recognize a unique computer or device so we are able to deliver relevant advertising and measure the impact of that advertising.

The types of technologies used include:

• Cookies – Cookies are small text files that contain a string of characters. Smart AdServer uses cookies to uniquely identify an Internet browser.

• Web Beacons – Web Beacons are used to help web publishers understand how visitors interact with their websites. Pixel tags are transparent images, iFrames, or JavaScript that are placed on a site. The use of a pixel tag allows a website to measure the actions of the visitor opening the page that contains the tag.


How to refuse or be warned of the installation of all “cookies” files?

You may decline the saving of “cookies” by configuring your browser.

• Chrome users:

• FireFox users: preferences

• Safari users:

• Internet Explorer users: cookies#ie=ie-11

However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.


Smart AdServer cookies opt-out

For the sake of transparency Smart AdServer has adopted a cookie opt-out policy, allowing each Internet user to opt out from our advertising network. This ensures you that your browser will not be identify anymore by our system.

For this, please follow this link: A blank page will open, confirming the opt-out process has been completed and Smart AdServer will no longer place cookies on your computer.


Online Behavioral Advertising opt-out via YourOnlineChoices platform

Smart AdServer is a member of the European Interactive Digital Advertising Alliance (EDAA) and a signatory to the Self-Regulatory Principles for Online Behavioral Advertising (

The EDAA offers a Consumer Choice Page ( (opt-out). To learn more, please visit

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