Leadership Team | SmartAdServer

The Team

Cyrille Geffray

Chief Executive Officer

Cyrille Geffray has been an active participant in Smart AdServer’s growth since February 2006. He was the first employee to join Smart AdServer served as business development manager prior to becoming managing director in September 2007.

Cyrille has ten years’ experience in starting and developing new technology and B2B companies. He co-founded StepInfo, the largest independent consulting company in France for J2EE technologies, with more than 100 employees.

He has a degree from Grenoble École de Management and from ITESM.

David Pironon

Chief Programmatic Officer

David Pironon joined Smart AdServer in June 2007, initially as sales director for the French market.

Before that, David worked for five years at Yahoo! as sales manager and business development manager, and two years as a consultant at Oliver Wyman.

He holds master’s degrees from HEC and from Dauphine (Université de Paris IX).

Nicolas de Robert

Chief Technology Officer

Nicolas de Robert joined Smart AdServer in June 2006 as the company’s Technical Director.

He previously worked for four years as a development engineer for the software company Ilog.

Nicolas has a diploma from the École Polytechnique (X97) and from the ENSEEIHT.

Romain Job

Regional Manager US

Romain Job joined Smart AdServer in April 2007 as a Sales Engineer for France. In 2009, he assumed official responsibility for the German as well as the Central and Eastern European regions.

In 2014, he became the US Regional Manager.

Romain formerly held a Sales position for the web analytic company AT Internet and co-founded a wind energy consulting company.

Romain obtained a master’s degree in Engineering from École Centrale de Nantes and a master’s degree in Marketing from IAE in Nantes, France.

Arnaud Créput

Chief Financial Officer

Arnaud Créput joined Smart Ad Server as chief financial officer in July 2015.

Prior to this, he served as CFO and Board Member for over ten years successively — five years for Coheris Group and six years for ORSYP Software (which was repurchased by Automic Software in 2014).

Arnaud started his career as a mergers and acquisitions and equity capital markets finance analyst at Deutsche Bank AG and BNP Paribas.

He received his degree from ESSEC Business School in 1999.

Nicholas Wagner

Chief Human Resources Officer

Nicholas Wagner joined Smart AdServer in December 2015 as chief human resources officer.

For three years prior to this, Nicholas served as Criteo’s HR director for Europe and Latin America, a period during which the company experienced hyper-growth and went public on the NASDAQ. He has over ten years’ experience managing HR teams across countries and has served in a wide array of tech-driven companies.

Nicholas graduated from l’Institut des Etudes Politiques de Paris (Sciences Po) in 2002.

Céline Poindron

International Director of Communications

Céline Poindron joined Smart AdServer in March 2010 as international director of communications.

She worked as communications manager at Telemarket.fr for eight years. Prior to that, she amassed over ten years of experience in such areas as press relations, event planning, audiovisual production and political communications.

Céline has a diploma from the Institut Français de Presse (IFP) of the Panthéon-Assas faculty.

Stéphane Ruffin

Product Manager

Stéphane Ruffin arrived at Smart AdServer in November 2007 as technical account manage. He was subsequently appointed manager for the mobile solution launch in 2009.

He previously worked as a user project manager and sales attaché in France and Brazil.

Stéphane earned a degree from the Université de Technologies in Compiègne.

Our Country Managers

Romain Job

Regional Manager US

Romain Job joined Smart AdServer in April 2007 as a Sales Engineer for France. In 2009, he assumed official responsibility for the German as well as the Central and Eastern European regions.

In 2014, he became the US Regional Manager.

Romain formerly held a Sales position for the web analytic company AT Internet and co-founded a wind energy consulting company.

Romain obtained a master’s degree in Engineering from École Centrale de Nantes and a master’s degree in Marketing from IAE in Nantes, France.

Ingrid Couasnon

Country Manager France

Ingrid Couasnon joined Smart AdServer in 2009 as Business Development Manager, and is now Country Manager for France. Ingrid was formerly Senior Business Development Manager at Yahoo! for 4 years.

She graduated from the Ecole de Management de Normandie and Audencia Nantes Business School.

Juan Manuel Alvarez

Country Manager in Spain

Juan Manuel Alvarez joined Smart in January of 2015. He has a bachelor’s degree in law and a PDD from IESE. He has a vast amount of experience — over 15 years — in the internet industry. He worked at Telefonica for 7 years and then as entrepreneur, founding his own internet agency. It was sold successfully 6 years later.

Myriam Pelissier

Country Manager Brésil

Based in São Paulo, Myriam is responsible for Smart AdServer’s business development in Brazil.

Myriam started her career as an export sales engineer for French IT companies in Brazil and Morocco. After three years as Area Manager in Europe, she joined Smart in 2012 to take part in Smart AdServer’s development in South America.

Myriam has a Masters degree in Engineering from the Ecole des Mines french Graduate School in Saint-Etienne and a Masters degree in Economics from the Institute of Political Studies of Grenoble.

Lasse Nordsiek

Country Manager DACH

Lasse Nordsiek has been active in the online business for the past twelve years, eight of which in key positions at renowned companies such as AOL, Lycos, Hi-media and the retargeting specialist Next Performance.

Before switching to the Full Stack Technology Platform Smart AdServer this spring, he had been working as Director Strategic Sales at the DMP provider The ADEX. Today, Nordsiek is located in Berlin and managing Sales and Business Development for Smart AdServer in the DACH region.

Tomasz Musial

Business Development Manager Central and Eastern Europe

Tomasz has 12-years experience in the internet advertising market. He has been responsible  for business development of display, mobile video and programmatic at Smart AdServer in Central and Eastern Europe since March 2013. As a specialist in ad-tech and the RTB market, he has in-depth knowledge and experience with the optimization of publishers’ revenue through the programmatic channel.

Tomasz graduated Arhus School of Business in Denmark with a specialization in Business Performance Management. He also hold a degree from the Warsaw School of Economics with specialization Marketing and Management.

Adrian Behr

Head of Business Development for Latin America

Adrian Behr has been head of Smart AdServer’s business development in Latin America since March 2014. He splits his time between the headquarters in Buenos Aires and Mexico.

Adrian has extensive experience in the digital domain. He previously worked as business development manager for Fon in Brazil and Madrid. He also served as operations manager at Lenovo Argentina.

Adrian Behr holds both a master’s degree in Marketing and Communication from University of San Andrés and a degree in Business Administration from the University of Buenos Aires.

Andrea Ceccoli

Country Manager Italy

Based in Milan, Andrea began his career in the late nineteen-nineties working in marketing and HR for international services and consulting companies.

In 2010, he joined Emailvision where he built and developed the Italian office from scratch. In 2013, he joined Smart AdServer, where he is responsible for the company’s Italian branch. An economics graduate, he speaks English and French fluently and he is passionate about sports and jazz.